In this State of the
Franchise, the BioShock brand is explored as well as its long term viability.
Bioshock Infinite is also profiled and
how its performance may impact the future of the series.
When BioShock Infinite
was announced in August 2010, it was met with puzzlement and, in some cases,
anger by many fans. This uproar wasn't so much about Infinite's premise,
setting, or art style, which was marvellously showcased in its reveal cinematic trailer. The controversy surrounding Infinite stemmed from having "BioShock" in the title. Infinite is such a drastic departure from the original, many questioned why it shared the BioShock name. Whatever your stance on the subject, one thing is very clear: BioShock
doesn't pertain to specific settings or characters anymore; BioShock is a
brand.
